Seksyen sekonda mark – How to sell lots of watches

Author: Amy – Find Watches

Sekonda was founded in 1931, is now part of Time Products (UK). Remains the same private company that began but has evolved to meet the 6.5% of the UK market surveillance (data from GFK 2006). With a market share because it is not surprising that the United Kingdom Sekondi is currently the number one selling brand of watches. More surprising is the fact remains that the United Kingdom to mark favorite shows since 1988 and in 2006 became the best seller and both the volume and value. Demonstrate that it is firmly established its position on top of this industry. The reasons for its success are many, and perhaps can be best summarized by the slogan "beware of imitations.

History

Soviet sekonda used to import watches for sale in western markets. Which are associated with the production of digital watches quartz. First Russian supplies mechanical clocks and then its production in Hong Kong as a high-tech quartz has become the mechanism for monitoring desired. This style of implementation of innovation was crucial to its success. In the 1980s a number of fashion houses like DKNY, Guess and Gucci started to produce their own fashion watches. This marked the beginning of a new era of competition in the watch industry and questions have started to be asked about how to fight against the entry of new competitors, the main problem is that the market size has not kept pace with the market after sharing.

Sekonda Solution

The core values that have driven the success Sekondi are price, quality and service. PVP are selected before the development of products has been completed. It focuses on buyers to reduce costs, more retailers selling at a higher price. The main retail between £ 20 and £ 80, much more affordable than their house of fashion. Controls strict quality remained in place since the beginning. Each watch is checked for any defects which resulted in a return rate of less than 1% even if it sells more than 1.6 million watches a year. Admirable. In addition, retailers and end customers continually express their satisfaction with the sales process and after-sales service.

Brand Revolution

Sekonda have managed to preserve its market position not only to provide a high quality product and services in constant evolution, but by the will of its key target markets, 25-35 years. Over the past twenty years has meant a change of strategy that fashion today is that the style should be speedy and available. The concept of impulse buying has become not only an advantage for the distributor, but a staple. Sekonda decided to set up is in this market and set up in 2004 and 2005, respectively, and a range Seksyen born.

These two identities are now 20% of all sales Sekondi. These two intervals are clocks that name, the most famous of the Seksyen Eclipse which emulates the traditional code. Image of women and men aware of a blow to the fashion style of the street price of a reliable brand. This strategy Sales was one of the most successful in recent years. In essence, they created the model is very effective marketing backed by a very good quality product at a good price. Are tick all the boxes and it creates a significant amount of work, but it allows the continuous evaluation and innovation.

Management practices

One of the essential elements of a fashion brand is just around the products. The deadline for new shows Sekondi is only 3 months, so that its costs Hunters can take advantage of a trend in a relatively short time. They also have product launches every six months to facilitate this process. It is a logistical nightmare. However, thanks to a precise system of stock based on the use of penetrating market research and advertising strategies Sekondi be one of the lowest waiting for delivery in the watch industry. This has become essential in a rapidly changing market of fashion. All the time is approximately 1 million watch in stock, but sales of 600,000-700,000 aim of this population in a short period. In addition, for retailers of branded products based on systems rather than Sekondi's. This allows a rapid transition to the store shelf.

Brand Management

The most visible and essential part of their turnover is the representation brands. In 2006, they had a budget of £ 1.6 million, this figure rose to £ 1.9 million in 2007. A big effort has produced impressive results. This budget is partly devoted to traditional advertising magazine in particular the characteristics of the heat Well, closer, nuts and zoo. But they adopted the new advertising realms. Noting the prevalence of the media culture of celebrity have added their mark with a series of personalities High-level, more recently, Girls Aloud, Take That and Jack Osbourne. They also sponsored television set with numbers from 2008 that the X-Factor. One of the most remarkable was the fact the same in the commercial breaks, which include a number of text for more Sekondi retailer nearest you. During the program "An Audience with Take That" received 1500 text, the highest number ever recorded for this type of advertising. Leaving aside for a moment the exposure value of the brand ads provide Sekondi were able to make television advertising on sales. The effect of their campaign was filtered by the right through the sales network. It is rare that the client requests a clock found by an advertising campaign. The retailer was the work of an unprecedented number of investigations Seksyen One watches and based solely on the effects of television campaigns.

The future

Travel sekonda entered the retail market and direct sales opportunities has the advantage of the brand. Customers with sufficient capital for the trip is a captive audience for the duration of flights. It is very likely to browse the magazine board products are presented, even if does not buy anything. Other companies are ready to capitalize on the success of Sekondi. Virgin flights were running Sekondi advertising on the back of the summer issue of its magazine. Sekonda now sell their watches on a number of airlines have flagship stores in major airports and are completing a series of offerings in stores popular tourist destinations in the United Kingdom and ex-pat community in Dubai, Spain, Sharm el-Sheikh and South Africa. At present, consumers in the United Kingdom, account for about half of all sales Sekondi.

About the author:

Amy works as part team score of research to assist clients in the shop and find the best online store clock. You can find Amy and the rest of the research team watches http://www.findwatches.co.uk

Item Source: ArticlesBase.com – title = "Sekondi Seksyen mark – How to Sell a lot clocks "> Sekondi Seksyen mark – How to sell lots of watches

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